Haku
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Integration of Large Language Models in Marketing and Business Processes
(2024)
reveal a general interest towards AI's role in marketing, with significant concerns about data privacy and deleterious economic shifts due to the technologies. The thesis concludes that while LLMs offer substantial advantages, particularly in business...
Benefits and Challenges of Using ChatGPT in Written Content Creation – Practical Guidelines
(2023)
The purpose of the thesis was twofold. First, it was intended to educate what ChatGPT is, explain its basic functions, and examine, are the benefits of using ChatGPT in written content creation greater than its challenges. The second purpose...

